The 'Ilima approach is as plain and simple as the 'Ilima flower:
Seeing where we’re going and what we want to become on our journey together.
Combining our skills and talents to work harmoniously in fulfilling our shared mission.
Showing concern for each other and our guests to bring aloha to our workplace.
Giving and taking responsibility for achieving our mission.
Listening well, being open to new ideas and sharing our thoughts, words and actions with our 'ohana.
Striving to go beyond quality service so that our guests will come back and tell their friends about us.
Respecting and taking pride in our relationship with the 'aina, the peoples and the host culture of Hawai'i.